THE UJAMAA VIRTUAL
POP UP SHOP
DOING THINGS DIFFERENT...
2020 has been an eventful year, to say the least. It has taught us the importance of rolling with the punches and making the best out of our current circumstances. With new Covid-19 restrictions how we are celebrating and preparing for the holidays has changed drastically. However, it doesn't mean that the party stops.
Many small businesses especially Black businesses have suffered during this time and some have flourished. I have seen our community become more intentional with spending with Black businesses.
I created the Ujamma Virtual Popup shop to increase the visibility and profits of Black Businesses across the country. Ujamaa is one of the principles of Kwanzaa meaning cooperative economics. Though I know we love Amazon it's time to become more intentional with circulating our dollar.